Business Recon – Guidance

1. The Project

1.1. Elevator Pitch

1.2. Big Hairy Audacious Goal

1.2.1. Inspirational Destination

1.2.2. Rational Rider

1.2.3. Emotional Elephant

1.2.4. Smooth Path

2. Business Canvas

2.1. Problem

2.1.1. Existing Alternatives

2.2. Customer Segments

2.2.1. Early Adopters

2.3. Unique Value Proposition

2.3.1. High-Level Concept

2.4. Solution

2.5. Channels

2.5.1. Customer Relationships

2.6. Revenue Streams